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    VIII. Sports Business - The Business Behind the Jump Shot?

    Larry Bailey

    Mr. Bailey is currently the President of LDB Consulting Inc. where he provides financial and tax advice to high net worth individuals.  He is a retired partner from the professional services firm of PricewaterhouseCoopers LLP.  He has provided tax and financial consulting services on a national level to the sports and entertainment industry as well as high networth individuals and closely held corporations for the past thirty years.


    Mr. Bailey holds a B.S. in Accounting from Southern Illinois University and a M.B.A. from the Wharton School of Finance at the University of Pennsylvania.  He is a member of the American and DC Institutes of CPA’s and the Maryland Association of CPA’s.  He also is a member of the National Association of Black Accountants, was President of its Metropolitan DC Chapter from 1979-1980.  In November of 1995, he was also inducted into the Hall of Fame of the Black Entertainment Sports Lawyers Association.


    Mr. Bailey is also a member of the Board of Directors of Broadcast Capital Inc. a Small Business Investment Company (SBIC) which currently provides capital to minority owned communications companies.  He is also a current board member of the Community Foundation of Washington, DC and is on the Board of Directors for Group Hospitalization and Medical Services Inc., the DC Affiliate of CareFirst (BlueCross).


    Mr. Bailey’s many other professional and community affiliations include the Greater Washington Board of Trade, The Black Student Fund, United Way of Washington, D.C. and The United Negro College Fund. He was a Commissioner of DC General Hospital, he is a former member of the Board of Directors of Children’s Hospital, a current member of the Board of Directors for Africare where he serves on the audit and finance committee, and a current member of The Corporate Council on Africa, where he currently serves as Treasurer and the Joint Center for Political and Economic Studies where he also serves as Treasurer.


    Mr. Bailey is a past President of the DC Chapter of the Wharton Alumni Association and was a recipient of its Joseph Wharton Award in 1991.  He also served a two-year term as President of the Wharton International Alumni Association and served on the Executive Committee of the University of Pennsylvania Mid-Atlantic Associate Trustee Board.  He is currently a member of the Wharton Graduate Executive Board.  He is a member of the Southern Illinois School of Business External Advisory Board and a member of the School of Business Hall of Fame.  Mr. Bailey also is a former Trustee of the Southern Illinois University Foundation where he served on the Investment Committee.


    He is married to Loleta Thomas Bailey and they reside in Northwest Washington.  Mr. Bailey is an avid golfer.


    Larry Lundy

    Larry Lundy serves as Principal of Lundy Marketing Group (LMG), a full service strategic marketing and management firm, which services major corporations, key properties and professional athletes that he founded in 2002.


    LMG’s clients include America Online, The Harlem Globetrotters, Hillwood Development, N Erjyzed Entertainment, AMG and Emmitt Smith, Black College All-American Awards (BCAA), U.S.V.I. Music Festival, Random House, The National Urban League/Exxon Mobil, Frathouse Entertainment and Rolando Blackman.


    Lundy helped launch the most comprehensive schedule of Black College Sports in broadcast history with the Major Broadcast Cable Network (MBC) before starting his own firm.


    Prior to that, Lundy was appointed as Senior Vice President of Emerging Markets at Host Communications, Inc. in 2001 due to his corporate marketing, promotional and business development experience. During his one-year tenure with HOST, Lundy was responsible for developing strategic marketing plans to create lifestyle programming tailored to emerging minority markets.  Lundy also directed HOST's affiliation with the Historically Black Collegiate Coalition (HBCC) - the cornerstone of Emerging Markets. Additionally, he oversaw the company's various grassroots events, marketing initiatives and conference and corporate partnerships.


    Prior to HOST, Lundy was with Walt Disney World in Orlando, where he served as Director of Sports Marketing and played an integral role in introducing Disney's Wide World of Sports Complex. Lundy not only developed the innovative marketing plan to introduce Disney's sports complex to the industry, but also executed the marketing efforts for more than 100 events annually.


    His responsibilities included building a team of marketing professionals in order to manage all budgets, marketing, advertising, promotions, TV Broadcasts, media relations, celebrity talent, and community relations activities for Disney's Wide World of Sports Complex.


    Prior to Disney, Lundy was Vice President of Advantage Marketing Group (AMG) in Dallas, where he led the sports division and oversaw major events, corporate consulting and managing the marketing activities of professional sports clients. His responsibilities included managing corporate marketing programs for key accounts such as American Airlines, JC Penney, GTE, the National Football League (NFL), and Major League Baseball (MLB).


    While at AMG, Lundy negotiated the historic Bayou Classic football game agreement with NBC Sports and was responsible for marketing the game, as well as coordinating sponsorship/network sales, which generated more than $1 million annually for five years. In addition, he was involved in other significant Black college programs including the 100-year celebration of Black College Football, the All-time Black College football team and annual awards honoring Black College All-Americans.


    Lundy is currently the President of The Dallas All Sports Association and a past board member of the National Sports Forum.

    Lundy has been invited to speak at numerous universities, such as Northwestern Kellogg School of Business, Pennsylvania Wharton School of Business, University of Michigan, Texas A&M University, and the University of Florida.  He also has made presentations at various conferences including, but not limited to, Minority Opportunities in Business and Entertainment (MOBE), National Market Developers Conference and Vanguard Media IMR Conference

    Lundy is a graduate of Austin College ‘83 where he earned a B.A. in Psychology.  He currently resides in Plano, Texas with his wife Audrey and seven-year old son Laurence.


    Professor Kenneth Shropshire

    Kenneth L. Shropshire is the David W. Hauck Professor at the Wharton School of the University of Pennsylvania and the Faculty Director of its newly launched Wharton Sports Business Initiative.  He served as Chairman of the School’s Legal Studies department from 2000-2005.  Shropshire joined the Wharton faculty in 1986 and specializes in the subject areas of sports business, negotiations, diversity and general business law. He teaches the Negotiation and Dispute Resolution course both at Wharton’s main campus in Philadelphia and at Wharton West in San Francisco. He is also president of the largest organization of attorneys in the sports business, the Sports Lawyers Association.


    Shropshire has written extensively about the sports industry, including several award–winning books.  His past consulting roles have included a wide variety of projects including work for the  NCAA, National Football League, the United States Olympic Committee, negotiation training for IBM, Clorox, Fannie Mae and Major League Baseball and diversity training for entering Wharton School MBA students.  The mayor of Philadelphia appointed Shropshire to chair Philadelphia’s stadium site selection committee and he is currently involved in a project assessing whether Philadelphia should bid for the 2024 Olympic Games.


    After receiving an undergraduate degree in economics from Stanford University and law degree from Columbia University Law School he was in practice law in Los Angeles and later served as an executive with the Los Angeles Olympic Organizing Committee leading up to the 1984 Olympics held in Los Angeles.


    He is the author or co-author of seven books, the most recent, The Business of Sports with Scott Rosner. His other books include, The Business of Sports Agents, In Black and White: Race and Sports in America and The Sports Franchise Game.  He is now at work on a book called Being Sugar Ray: the Birth of the Modern Celebrity Athlete, to be published by Basic Books next year.


    Shropshire has provided commentary for a number of media outlets including Nightline, CNN, the New York Times, USA Today, National Public Radio and Sports Illustrated.


    William C. Rhoden

    William C. Rhoden has been a sportswriter for the New York Times since 1983 and has written the Sports of the Times column for more than fifteen years. Rhoden is also a contributor to ESPN’s SportsCentury series. In 1996, he won a Peabody Award for Broadcasting as writer of the HBO documentary Journey of the African-American Athlete. He is a graduate of Morgan State University in Baltimore and lives in New York City with his wife and daughter.


    William C. Rhoden has been working on FORTY MILLION DOLLAR SLAVES for nearly a decade. The book selectively weaves in great stories from Rhoden’s own experiences, ranging from his gripping account of playing a college football game at Yankee Stadium in the shadow of Dr. King’s assassination to chiding Michael Jordan. In many ways, FORTY MILLION DOLLAR SLAVES is an illumination of Rhoden’s Sports of the Times column, which he has written for more than fifteen years. His work is distinguished by the breadth and scope of his subject matter and also by the manner in which he manages to synthesize contemporary issues and sports into compelling commentary.


    Jeff Buchanan

    Mr. Buchanan is currently a Vice President of The Field Generals.  The Field Generals is a 501 (c)(3) non-profit organization founded by NFL greats, Warren Moon, Doug Williams, Marlin Briscoe, James Harris, Vince Evans and Randall Cunningham dedicated to mentoring and providing leadership training to current and emerging NFL athletes with a concentration on Quarterbacks.  His past includes over 31 years of experience in sports, music and film production, logistics and sales.  His credits include touring with The Jacksons, Rick James and Prince, producing the Original Battle of the Bands tour and establishing the Ultimate Challenge and Leadership Summit at Disney Wide World of Sports.  Additionally, he established a national youth reading program while serving as Executive Director of Project 59 for Youth Foundation founded by two-time NFL Super Bowl Champion Darrin Smith.  He has held senior business relationship management positions with Tektronix and Fujitsu Computer Systems and hold as degree in Electrical Engineering.


    Darryl Carver

    Darryl Carver was born in Washington, DC.  He graduated from Benjamin Banneker High School and attended Baylor University in Waco, TX.  While at Baylor, he received his BBA in Finance with an emphasis in Financial Services in 1990.  Darryl also received his Masters of Business Administration from Howard University in 1993.  After graduation, Darryl worked for IKON in Operations Management, where he spent four years managing operations for the Baltimore-MD and Washington-DC facilities.  He spent an additional seven years with several other Fortune 500 firms in a similar capacity.  In May of 2004, Darryl joined Merrill Lynch, with the specific intent of working with Professional Athletes. 


    Today, Darryl works with six Professional Athletes, several coaches and agents in assisting them with achieving those goals that are most important to them.  Darryl provides comprehensive Financial Planning that includes, but is not limited to Retirement Planning, Tax-Advantaged Investing and Estate Planning.


    Darryl is a proud member of Kappa Alpha Psi Fraternity, Alpha Kappa Psi Business Fraternity, The National Black MBA, Howard Alumni Association, and the Trustee Board of Zion Baptist in Ambler. He is a loving Husband and the proud father of two kids. 


November 3Oth -
December 3rd , 2006
Loews Hotel, Philadelphia, Pennsylvania


History/ Keynote Speakers/ Register/ New Venture Competition/ Conference Info/ Sponsors
The Whitney M. Young, Jr. Memorial Conference is produced and administered by the African American MBA Association,
a student-run organization of The Wharton School of the University of Pennsylvania.